Page’s traffic- how affect its Page Rank?
Site’s Traffic not affecting Page Rank! And here’s why:
- The search engines don’t have access to the data, they would need to use this as a ranking cause. They do not recognize how much traffic a web page gets, as it is not publicly available, and thus cannot use it to affect its rank. (For those of you who want to say, “But there is Google Analytics”, that service is used only by a small percentage of websites and unless every web site decided to use it on every web page the data is far too incomplete to be used this way).
- It would be a self-fulfilling prediction if the search engines used its own SERPs as a mode of determining its search engine results. Certainly, the number one ranked page for a search is going to get more traffic than a page not on the first page. If traffic was the indicator of where a page suited there would be little or no way for a page to ever move up simply based on the fact that the pages ranked higher would be receiving more traffic from the search engine based on the mere fact that they are ranked higher.
- Traffic volume can be falsified. Spammers and black hats could easily write bots to artificially blow up their page views and therefore their rankings. Addition you can purchase traffic from traffic providers or buy expired domains and redirect them to your site. It would just be too easy to do. (I can also see newbies hitting refresh for hours on end….)
- Traffic is not an indicator of quality content. It is only an indicator of good marketing.
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